Last Updated: June 19, 2024
ShortNow ("ShortNow," "we," or "our") is dedicated to safeguarding the privacy rights of our users ("users" or "you"). This privacy policy ("Policy") outlines how we collect, store, use, and manage information, including the information you provide or that we collect in connection with any websites linked to this Policy or any ShortNow mobile applications (such as applications on iOS and Android) (collectively, the "Services"), and the privacy rights you have.
Please note that this Policy specifically pertains to the information collected or received by ShortNow through your use of the Services. It does not extend to the actions of third-party individuals or companies, their website content, their use of the information you provide to them, or any products or services they may offer. ShortNow bears no responsibility for these third-party entities. Any links to these websites do not imply our sponsorship, endorsement, or affiliation with these individuals or companies.
ShortNow collects information about you as described below. We use and, in certain situations, combine this information to operate, customize content, personalize, adjust, and improve our Services, and send you messages or personalized information about our videos, dramas, new features, and for marketing and promotional purposes based on your preferences.
When you interact with or use our Services, we automatically collect certain information about your device and your usage of the Services. This may include:
We (or third parties acting on our behalf) use standard tracking technologies (e.g., log files, software development kits (SDKs), and web beacons) to collect this information. Additionally, our partners and we may use tracking technologies and advertising IDs to deliver personalized advertising within our Services.
When you use any of our mobile applications, we or our third-party partners will collect and process certain information about you, including:
Unique device ID (persistent/non-persistent)
Like most mobile applications, we use mobile analytics tools to collect certain information about your usage of our mobile applications, your device, and the health of our Services. This information helps us troubleshoot, understand usage trends, and improve and personalize our Services.
We and our third-party partners, affiliates, or analytics service providers use standard tracking technologies (e.g., web beacons, SDKs, APIs, scripts, and tags) to identify your device, remember information about your visits or usage of the Services (such as your preferences or username), and help us understand which pages and features you use. This information may be combined with other personal information (such as your user ID) to improve the quality of our Services, provide tailored recommendations, personalize our Services, and for fraud prevention, security, and authentication purposes. For assistance managing your preferences regarding tracking technologies used in our Services, please refer to your device manufacturer, operating system developer, or personal web browser provider’s guidelines.
Some of our Services employ advertising technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies to deliver interest-based advertisements to you. We use third-party advertising partners to advertise our Services on third-party websites. You may also see our mobile application advertisements within other services (such as Facebook). When you click on these advertisements and install our applications, you become a user of our Services. When you use our mobile applications, integrated third-party tools (SDKs) may collect and use certain information from your device for ad delivery and optimization. This information includes GAID (Google Advertising ID on Android devices) or IDFA (advertising identifier on iOS devices), region, geographic information (with your consent), and IP address. Our third-party advertising partners have their privacy policies, and we do not have access to or control over their data processing practices. For more information, please visit the following links:
You can visit the Network Advertising Initiative and the Digital Advertising Alliance websites, as well as Facebook’s ad preference settings tool and privacy policy page, to learn about options to limit data collection and use for advertising purposes. You can also opt out of certain mobile application tracking by adjusting your device settings and resetting the advertiser ID on your Apple or Android device. For more information on how to change these settings, please visit:
Please note that adjusting your ad preference settings does not mean you will no longer receive ads; it only means the ads you see will be less relevant to your interests. Our advertising partners will still use your device’s advertising ID to deliver less relevant ads, such as those used to control the frequency of ads you see.
We use our servers and third-party analytics technologies to collect information about how you use our Services, your devices, and the health of our Services.
For example, we use Google Analytics in our Services, a web analytics service provided by Google. Google Analytics uses cookies or other tracking technologies to help us analyze user interactions with the Services, compile reports, and provide other services related to the use of the Services. The technologies used by Google may collect information such as your IP address, time of visit, and whether you are a returning visitor. The Services do not use Google Analytics to collect personally identifiable information. Information generated by Google Analytics will be transmitted to and stored by Google and is subject to Google’s privacy policies. For more information about Google’s partner services and how to opt out of Google’s analytics tracking, visit Google Analytics Partners.
We use the information we collect through the Services (alone or combined) for the purposes described in this Policy or disclosed to you in connection with our Services. For example, we may use your information to:
ShortNow will not share your personal information except with your consent or as described in this Policy. We may disclose your information under the following circumstances:
We collect and use personal information for business purposes, as described above. Unless with your consent or as described in this Policy, ShortNow does not share your personal information. We have disclosed the following categories of personal information for business purposes:
We do not sell users' personal information but allow certain third-party advertising and analytics partners to collect information through our Services to provide relevant advertisements, measure ad campaigns, and detect ad fraud. This information includes GAID (Google Advertising ID on Android devices) or IDFA (advertising identifier on iOS devices), region, geographic information (with your consent), and IP address. For more information or to opt out of data use for advertising purposes, please refer to the "Interest-Based Advertising" section above.
Under the California Consumer Privacy Act (CCPA), California residents have the following rights:
California law also allows you to request information about our disclosure of your personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.
We currently do not respond to "Do Not Track" signals as there is no consensus on how to interpret these signals. However, you can opt-out of interest-based advertising as described above.
To exercise the above rights, or if you are an authorized agent acting on behalf of a CCPA request, you can contact us by mail. To protect your information, we may verify your identity before processing your request. In some cases, we may need to collect additional information, such as government-issued identification, to verify your identity.
Under CCPA, you may exercise these rights on your own or designate an authorized agent to make requests on your behalf. We may require the authorized agent to obtain your written permission and verify your identity.
If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, the following information applies to the personal data collected through your use of our Services.
We may update this Policy from time to time to reflect changes in our information practices. If we make significant changes, we will notify you via email or through the Services before the changes take effect. If applicable data protection laws require, we will provide more detailed notice or seek your consent. Please review the "Last Updated" date at the top of this Policy to determine the latest information. We encourage you to review this page periodically for the latest information on our privacy practices.
ShortNow takes reasonable measures to protect your information from unauthorized access, loss, misuse, or alteration. While we strive to ensure that information is stored in a secure environment, we cannot guarantee absolute security during transmission or storage. No method of transmission over the internet or electronic storage is 100% secure, and we cannot ensure absolute security.
We will retain your information for as long as necessary to provide you with our services. If you wish for us to stop using your information, please contact us via email. Nevertheless, we will retain information as needed to fulfill legal obligations, resolve disputes, and enforce agreements.
ShortNow acknowledges the importance of protecting children's privacy in the interactive online environment. The Services and Digital Properties are not intended for or directed toward children under the age of 13. We do not knowingly collect or retain information about anyone under the age of 13. Individuals under the age of 13 should refrain from providing any Personal Information to ShortNow or Digital Properties.
For individuals under the age of 18: Minors under the age of 18 who have provided Personal Information to ShortNow through Digital Properties can request the deletion of their information by sending an email to developer@novanewsapp.com . Please note that while we make efforts to comply with such requests, the deletion of Personal Information does not guarantee the complete and comprehensive removal of the data from all systems.
We may transfer your information across borders to affiliated entities or third parties and from your country to other countries or regions. Please note that these countries and regions may not have the same data protection laws as your country. We take measures to ensure that adequate safeguards are in place when information is transferred to the United States and other locations.
Our services may allow you to create and share content. We do not tolerate offensive content or abusive behavior. If we discover such behavior, we reserve the right to remove the related content.
You may choose not to provide personal information to ShortNow, but this may affect your ability to use certain services.
You can control the collection and use of your information by changing your preferences or choosing not to share information directly with third parties. We recommend reviewing the privacy policies of third parties before disclosing your information to them.
You can contact us via email to deactivate your ShortNow account or delete the email associated with your account. If you wish to access, review, correct, or delete the personal information we hold about you, please send a request to our email.
If you are a California resident or a user in the European Economic Area (EEA), the United Kingdom, or Switzerland, and would like to know more about your rights regarding your personal information, please refer to the respective sections.
If you are a California resident, the following information applies to you and supplements the information in this policy related to your use of our services.
Our policy already describes the information we collect and the sources of this information—please refer to the section “Information We Collect From You or About You.” The following content is organized according to the categories of personal information specified in the California Consumer Privacy Act (CCPA).
In the past 12 months, we have collected the following categories of information and used them for the following purposes:
We obtain this information through direct collection from you, automatic collection when you use our services, non-affiliated third parties (such as using social login functions), and by combining personal data.
We collect and use personal information for the business and commercial purposes described in the section “How We Use the Information.” ShortNow does not share your personal information without your consent or as described in this policy. In the past 12 months, we have disclosed the following categories of personal information for business purposes:
We do not sell users’ personal information. However, we allow certain third-party advertising and analytics partners to collect information through our services to provide more relevant advertisements, measure ad campaigns, and detect and report ad fraud. The information collected by partners includes GAID (Google Advertising ID on Android devices), IDFA (advertising identifier on iOS devices), region (location with specific language settings), geolocation information (with your consent), and IP address. For more information or to opt-out of the use of your data for advertising purposes, please refer to the “Interest-Based Advertising” section.
Under CCPA, California residents have the following rights:
California law also allows you to request information about our disclosure of your personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.
We currently do not respond to “Do Not Track” signals as there is no consensus on how to interpret these signals. However, you can opt-out of interest-based advertising as described above.
To exercise the above rights, or if you are an authorized agent acting on behalf of a CCPA request, you can contact us by email. To protect your information, we may verify your identity before processing your request. In some cases, we may need to collect additional information, such as government-issued identification, to verify your identity.
Under CCPA, you may exercise these rights on your own or designate an authorized agent to make requests on your behalf. We may require the authorized agent to obtain your written permission and verify their identity.
If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, the following information applies to the personal data collected through your use of our services.
Data Control: ShortNow is the data controller of user personal data.
Legal Basis for Processing Personal Data: We collect, use, and share your personal data based on the following:
International Data Transfers: We may transfer personal information we collect to the United States or other countries where we have facilities or conduct business. We will ensure that personal information transfers are subject to adequate protections.
Your Privacy Rights: For your personal data, you have the following rights:
Requests for the above rights can be sent to us via email. We strive to answer your questions regarding how we process your personal data. If you have unresolved concerns, you have the right to lodge a complaint with the relevant data protection authority. Contact details for data protection authorities in the EEA and Switzerland can be found here.
This translation provides the key details from the original Chinese privacy policy into English, reflecting our commitment to transparency and compliance with data protection laws across different regions.